MEMNEO  

The Piaggio concept store aims to state and highlight the well-known identity of Piaggio brand. The entire architectural vocabulary, materials, colors and flowy curves are thoroughly inspired by the well-known Piaggio indentity. The proposed plan also aims to optimize the limited given square meters. The experience of "wandering" in the world of Piaggio is achieved by the colorful and minimal display areas of the vespas and the equipment. In addition, the iconic Piaggio-blue curtain wall filters the connection with the service section as while the entrance with the robust counter desk are the design instruments that align with the visual principals of the brand.